Disney, GM still mum on Test Track

[TheRustyScupper]

Put that in perspective ... the $10 million Test Track deal represents less than one-half of 1% of GM's annual marketing budget.

1) Maybe.
2) But, they got $86-Billion of our money.
3) That makes every US taxpayer a stockholder.
4) As a stockholder, I want fewer expenses.
5) Especially touchy-feely advertising.
6) And, TT dies not sell cars are move opinions.
7) At least no one can show data to that effect.

NOTE: To me, GM has not transformed itself from a "traditional Bug-3" mentality. It still functions as it did with the huge bureaucracy. Until they change, I want expenses low, so we can get SOME of our bucks back. IMHO, I can;t see the US getting all of the billions back. GM is just not big or important any more. In fact, their total worth is only about 7-billion dollars !!!

[Stu29573]

1) NOTE: To me, GM has not transformed itself from a "traditional Bug-3" mentality. It still functions as it did with the huge bureaucracy. Until they change, I want expenses low, so we can get SOME of our bucks back. IMHO, I can;t see the US getting all of the billions back. GM is just not big or important any more. In fact, their total worth is only about 7-billion dollars !!!

I would be shocked if we ever saw one thin dime back. It's like when a quarter falls into a volcano...Let it go, 'cause it's really gone, man.

[Ian]

1) Maybe.
2) But, they got $86-Billion of our money.
3) That makes every US taxpayer a stockholder.
4) As a stockholder, I want fewer expenses.
5) Especially touchy-feely advertising.
6) And, TT dies not sell cars are move opinions.
7) At least no one can show data to that effect.

NOTE: To me, GM has not transformed itself from a "traditional Bug-3" mentality. It still functions as it did with the huge bureaucracy. Until they change, I want expenses low, so we can get SOME of our bucks back. IMHO, I can;t see the US getting all of the billions back. GM is just not big or important any more. In fact, their total worth is only about 7-billion dollars !!!

That's nice. But incredibly short-sighted and, actually, pretty ridiculous.

Marketing is what makes businesses run. At such a critical time for GM in terms of their public perception and brand image, that's even more the case.

One of GM's biggest risks right now is lack of consumer confidence. People are afraid to buy from them because of their uncertain future. Marketing programs and sponsorship deals like this one can go a long way towards re-establishing positive consumer perceptions of the company.

Really, I mean getting worked up over $10 million lousy dollars is just silly. Would you rather they not spend any marketing money and then no one will buy their products, thus ensuring we never get re-paid??

[ERJDriver]

I disagree that TT is useless as a marketing tool. While I agree that no one comes out of the ride sees a GM vehicle and then runs home and buys one. However, I would guess that there are people that ride who may be in the market for a car in the next year, and when there kids drag them into some car because they think it's neat to sit in the drivers seat the parents get to look at a car that they may not have considered, then when they get home, and six months to a year later go to buy a car maybe they say "remeber that malibu we sat in at Disney, that was kinda nice lets look at one of those. So while no one runs out and buys one it may plant a seed, and someone who was going to buy a Honda or Toyota without considering GM, now considers GM. So even though I'm a stakeholder as Rusty says, I think this could potentielly help sales, and certaintly doesn't hurt. It's like a tv commercial, but you can actually touch the car.