But something everyone must keep in mind. No matter how low and back-handed and unethical this seems to most of us, they clearly have a base of customers buying their service - else they wouldn't remain in business. It is very disheartening to think there are so many people out there who are willing to pay such a fee for a reservation - and for that, Disney is to blame for creating such a system. It'll be interesting to see how Disney reacts to counter this company's business.