An opening date and more details have been released for the new Design your own T-Shirt store in Downtown Disney:

Quote Originally Posted by Eyes & Ears Newsletter

The Walt Disney World Resort and Hanesbrands Inc. are giving Guests a fashionable and innovative way to express themselves while on property. A new T-shirt shop at Downtown Disney called Disney Design-a-Tee will open Dec.8 with a plethora of designs and styles.

“We are thrilled to bring this new offering to Walt Disney World and Downtown Disney,” said Dara Trujillo, manager, Merchandise Synergy. “For the first time Guests will be able to customize and personalize their own T-shirt the way they want.”

When Guests enter the shop, located at the former Wonderful World of Memories location, they can use several self-service kiosks to design their own T-shirt by selecting:
• A body shape, size and color (12 colors to choose from, depending on body styles)
• Art from more than 100 different character/iconic designs
• Placement of the art on the T-shirt
• A logo, name, phrase and, in some cases, font The T-shirt will then be printed and presented to the Guest during checkout.

“Self expression is what this newest Disney concept is all about,” Dara said. “Some of your favorite characters not typically found in our parks, as well as some of our tried-and-true favorites, will now be available in this location.

Celebrating a family reunion, a special birthday or anniversary, or just want to show the world which Disney character you love the most? This will be your chance to create something uniquely your own … designed and created by you!”

Prices will range from $16.95-$31.95, depending on size, color and design. Regular Cast Member discounts apply. The new shop is part of the 10-year, multimillion dollar strategic alliance Hanesbrands Inc. and Walt Disney Parks and Resorts announced in October 2007. The partnership gives Hanes and Champion category exclusivity for select apparel at Walt Disney World Resort, Disney’s Wide World of Sports Complex Stadium, Disneyland Resort in Anaheim, Calif., and all eight ESPN Zone stores.

“We are proud to partner with Disney on this innovative store where Guests may celebrate their visit to the Walt Disney World Resort by creating their own customized Disney T-shirt,” said Dudley Gentry, Hanesbrands director of
Marketing. “Commemorating their visit with a Hanes T-shirt created at Design-A-Tee combines great comfort with great fun for a memorable Guest experience.”
Note: Although not made clear by the article, The Wonderful World of Memories store has moved to a new location in Downtown Disney, it has not closed.