'Hannah Montana' Offers Fans a New Fashion Line

[Figment!]

'Hannah Montana' Offers Fans a New Fashion Line

By Samantha Critchell
Associated Press
6/25/2007

Disney Channel's "Hannah Montana" is opening her closet to fans, launching a full collection of clothes, accessories, home decor and even real electric guitars as Disney goes after the increasingly powerful tween market.

Hannah's alter ego, Miley Cyrus - wearing a hot-pink sequined tank top, white jeans and a white leather jacket - offered a first glimpse of the Disney Consumer Products line in Manhattan last week.

The look mimicked Hannah's overall style, sweet and school-appropriate with flashes of sparkle. (The premise of the show is that Hannah is a country girl-turned-pop star who tries to keep her celebrity life a secret from her classmates.)

Among the offerings, modeled by wannabe Hannahs even younger than 14-year-old Miley: a denim jumper with rhinestones, slim-cut Bermuda shorts, cargo-pocket capris with swaths of silver, a sundress topped with a denim vest and a sheer peach-colored beaded bolero worn over a regular tank top.

A handful of the T-shirts were covered with Hannah's face, but otherwise logos and literal references to Hannah were kept to a minimum.

"It's not a costume. A tween girl isn't doing dress-up; they want to look like they could be Hannah Montana's friend," said Donna Sheridan, vice president and general manager of apparel, footwear and accessories for Disney Consumer Products. "This is a fashion line."

Disney worked with Miley - daughter of Billy Ray Cyrus - and the "Hannah Montana" stylist to create the line.

Disney and its family-oriented image have a role here, too. Because the tween market is largely made up of 9- to 14-year-old children who rely on their parents to pay for their clothes, purses and sequin-covered duvet covers, the Hannah Montana collection has to appeal to Mom and Dad. It has to be fashionable and trendy but not cross the line to sexy.

"We have to strike a balance between what the girl wants and what the mother wants," Sheridan said.

[Dizneyfan]

I'm so happy that they are coming out with a line of clothes from Hannah Montana.
My daughter absolutely loves anything and everything about Hannah!