Research project on DLR annual passports

Hi everyone:

My classmates and I are graduate students in the MBA program at Long Beach State. As part of a research project on consumer behavior we have put together a brief survey about people who purchase annual passports to the Disneyland Resort. We’re trying to gather some information on general trends as to what kind of consumer chooses to purchase an annual passport instead of individual tickets.

If you have any insight as to what led to your purchase of an annual passport (or any reason why you wouldn’t) and would like to share, we’d love to hear that too!

Thanks so much for your help!