Disney Buys Chinese Mobile Content Provider Enorbus

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03-21-2007, 08:13 PM
Figment!

Disney Buys Chinese Mobile Content Provider Enorbus

Disney Buys Chinese Mobile Content Provider Enorbus; For Around $20 Million

by Rafat Ali
Moco News
March 19, 2007

Disney has bought Chinese mobile gaming company Enorbus, for around $20 million, MocoNews.net has learned. Financial backers in the company included Carlyle and Qualcomm Ventures.

This is the second mobile content related acquisition the company has done in China in a few months. It bought Chinese mobile content and marketing firm Mobile2win (M2W) last August.

Rumors about talks between Disney and Beijing-based Enorbus swirled last fall just after the Mobile2win acquisition; according to a Disney spokesperson, the deal went through earlier this year. The formal statement now (no mention of money, of course):

“Walt Disney Internet Group (WDIG) acquired Enorbus, a software developer with operations in China. The acquisition further demonstrates the company’s commitment to expanding its global presence and in providing compelling entertainment anywhere and anytime. It also will provide a solid foundation for continuing to grow WDIG’s mobile content business around the world.”
03-22-2007, 03:07 PM
Bill George

WOW! I am so excited to hear of this! [SARCASIM]

Now really, not to sound stupid, but what does this comapny do? The article doesn't really explain. What does it do for Disney? And will it mean any new attractions at WDW?

Just curious
03-23-2007, 07:41 PM
Speedy1998

Quote:

Originally Posted by Bill George

Now really, not to sound stupid, but what does this comapny do? The article doesn't really explain. What does it do for Disney?

It expands their footprint in the fastest growing economy in the world.

Quote:

Originally Posted by Bill George

And will it mean any new attractions at WDW?
Just curious

Probably not at WDW, but Hong Kong Disneyland might see new attractions depending on what kind of content this company produces.